A Review Paper on Digital Marketing

Pooran Singh; Dr. Jitendra

doi:10.55524/ijircst.2022.10.1.23

Abstract

The promotion of goods or brands through the internet is known as digital marketing. In current years, the growth in electronic advertising in guesthouses has increased, with illustrations including Facebook Marketing that also performs with online communities and Engine Optimization, which makes the experience appear in results pages with advertising messages on Search results and internet media via link building, YouTube clip advertising via YouTube, and webpages. The newest internet advertising tendency is to seek for motels internet using devices such as laptops with online booking. This gives chances to enhance local research on rooms by giving relevant material, personal accounts, maintaining references, and in outcomes pages. Internet advertisement strategies and tactics have an impact on the volume and quality of internet evaluations, as well as brand equity. The goal of this study is to examine the role of internet advertising in the hotel industry. The goal of this essay is to figure out which kind of internet advertising are most efficient in the lodging industry.

Keywords

Digital, Marketing, Optimization, SEO, Virtual.

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Cites this article as

P. S. , D. J. , "A Review Paper on Digital Marketing", International Journal of Innovative Research in Computer Science and Technology (IJIRCST), Vol-10, Issue-1, Page No-125-128, 2022. Available from: https://doi.org/10.55524/ijircst.2022.10.1.23

Corresponding Author

Pooran Singh

Registrar, Department of Management, Sanskriti University, Mathura, Uttar Pradesh

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