Volume- 12
Issue- 4
Year- 2024
DOI: 10.55524/ijircst.2024.12.4.16 | DOI URL: https://doi.org/10.55524/ijircst.2024.12.4.16 Crossref
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)
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Yang Xu , Yingchia Liu, Haosen Xu, Hao Tan
This study explores the transformative impact of AI-driven UX/UI design in the FinTech sector, examining current practices, user preferences, and emerging trends. Through a mixed-methods approach, including surveys, interviews, and case studies, the research reveals significant adoption of AI technologies in FinTech UX/UI design, with 78% of surveyed companies implementing such solutions. Personalization emerges as a dominant trend, with 76% of FinTech apps utilizing AI for tailored user interfaces. The study demonstrates a strong correlation between AI-enhanced features and improved user engagement, with apps incorporating advanced AI features showing a 41% increase in daily active users. Ethical considerations, including data privacy and algorithmic bias, are addressed as critical challenges in AI implementation. The research contributes a conceptual framework for AI-driven UX/UI design in FinTech, synthesizing findings from diverse data sources. Future trends, including emotional AI and augmented reality integration, are explored. The study concludes that while AI-driven UX/UI design offers significant potential for enhancing user experiences in FinTech, balancing innovation with ethical considerations is crucial for responsible implementation and user trust.
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Interactive Telecommunications Program, New York University, NY, USA
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