Indexing Metadata

1 Title of the Article Contribution of Accessibility & Convenience as Adoption Tool of e-Banking in Ghana
2 Author's name Edward Markwei Martey: Department of Marketing, Koforidua Polytechnic, Ghana
3 Author's name Bernice Korkor Nartey Gligah
4 Subject Marketing
5 Keyword(s) accessibility, convenience, adoption rate, banking
6 Abstract

The aim of the study is to identify the determinants of adoption rate of e banking in Ghana. The data were collected with self-administered questionnaire and interview. The Questionnaires were distributed to only current account holders of commercial banks and who visit the bank at least twice in a week in the greater Accra region of Ghana and 310 out of 500 completed questionnaires were collected from the respondents. Descriptive analysis, mean, standard deviation, Cronbach’s Alpha, Pearson correlation and regression analysis, were performed to analyze the data. The findings revealed that both dimensions: convenience and accessibility had a significant and positive relationship with adoption rate. The study suggested that Managements of commercial banks in Ghana should strive to introduce banking through constant communication of its benefit to clients.

7 Publisher Innovative Research Publication
8 Journal Name; vol., no. International Journal of Innovative Research in Computer Science & Technology (IJIRCST); Volume-4 Issue-5
9 Publication Date September 2016
10 Type Peer-reviewed Article
11 Format PDF
12 Uniform Resource Identifier https://ijircst.org/view_abstract.php?title=Contribution-of-Accessibility-&-Convenience-as-Adoption-Tool-of-e-Banking-in-Ghana&year=2016&vol=4&primary=QVJULTI3Nw==
13 Digital Object Identifier(DOI)  
14 Language English
15 Page No 159-162

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