[1] Andaleeb S. S., 1998, Determinants of customer satisfaction with hospitals: a managerial model, International Journal of Health care Quality, vol. 11, 6: 181-187.

[2] Braunsberger K. and Gates R., 2002, Patient/enrollee satisfaction with healthcare and healthplan, Journal of Consumer Marketing, vol. 19, 7: 575-590.

[3] Cohen, 1996, Age and health status in a patient satisfaction survey, Social Science and Medicine, vol. 42, 7:1085-1093

[4] Davis and Luthans, 1990, The healthcare cost crisis: causes and containment, Personnel, vol. 67, 2:40-44.

[5] Davis and Luthans, 1990, The healthcare cost crisis: causes and containment, Personnel, vol. 67, 2:40-44.

[6] Davis M., and Heineke J., 1998, How disconfirmation, perception and actual waiting times impact customer satisfaction, International Journal of Service Industry Management, vol. 9, 1:64-73

[7] Druss, B., Schlesinger, M., Thomas, T., and Allen, H., 1999, Depressive symptoms and plan switching under managed care, American Journal of Psychiartry, vol. 156, 5:697-701.

[8] Hall, J., Epstein, A., DeCioantis, M., and McNeil, B., 1993, Physicians’ liking for their patients: more evidence for the role of affect in medical care, Health Psychology, vol. 12, 2:140-146.

[9] Hall, J., Milburn, M., Roter, D., and Daltroy, L., 1998, Why are sicker patients less satisfied with their medical care? Tests of two explanatory modes, Health Psychology, vol. 17, 1:70-75.

[10] Hall, J., and Dorman, M., 1990, Patient sociodemograohic characteristics as predictors of satisfaction with medical care: a meta-analysis, Social Science and Medicine, vol. 30, 7:811-818.

[11] Holcomb, W., Parker, J., Leong, G., Thiele, J., and Higdon, J., 1998, Customer satisfaction and self-reported treatment outcomes among psychiatric inpatients, Psychiatric Service, vol. 49, 7: 924-934.

[12] Langley DA and Cook LB, 2000, Impact of health on satisfaction: a customer segmentation case study, Quirk’s Marketing Research Review, June, 22-30.

[13] Wong, W., 1990, Cost to remain driving force of health care in the 1990s, Marketing News, vol. 24, 2:8.

[14] Woodside, A., Sertich, C., and Chakalas, J., 1987, Hospital choice: patient attributions of the decision and satisfaction with the services, Journal of Health Care Marketing, vol. 7, 1:61-69.

[15] Zabada C., Singh S., and Munchus G., 2001, The role of information technology in enhancing patient satisfaction, British Journal of Clinical Governance, vol. 6, 1: 9-16.

Department of Physical Education, College of Education, Chonbuk National University, Jeonju, South Korea/ 82-63-270-2860 (e-mail: rockwall@jbnu.ac.kr)